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This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a full audit—breaking down what’s working, what needs clarity, and how to better align her content with her long-term goals.

So many entrepreneurs get stuck trying to figure out what to post when their offers start to evolve—and this conversation is the perfect example of how to pivot your page with purpose.

In this episode, we discussed:

• How to align your content with your goals: making sure every post moves you closer to the brand and opportunities you actually want.
• Optimizing your Instagram bio and highlights: the small but powerful tweaks that instantly position you as an expert.
• Balancing multiple passions without confusing your audience: showing your personality while still keeping your message clear and strategic.

By the end, you’ll know exactly how to clean up your page, attract the right audience, and create content that reflects the next level of your business—not just where you started.

Ready to simplify your content creation? Join the Batched™ waitlist — the new content creation marketplace platform that connects entrepreneurs with local creators to batch shoot monthly content in one day. Visit batchedcontent.com to join the waitlist and be the first to know when we launch in your city!

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Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

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